MÄVINN brings the local craft market to your home

Apr 18, 2024

For over ten years, IKEA has collaborated with social entrepreneurs to create collections and products while securing job opportunities and livelihoods for rural women and persons with disabilities. We met with designers Paulin Machado and Maria Vinka to learn more about the upcoming collection MÄVINN, and how their love for travel and diverse cultures inspired them to blend the social impact, warmth, and comfort of natural fibres with the versatility of denim.

MÄVINN is an expression in the dialect used in Småland, where IKEA was founded. The term means "having the wind at your back". By choosing MÄVINN as the collection’s name, it can serve as a symbol of good fortune and to be in a position that encourages forward momentum. Each piece in the MÄVINN collection is unique in form and shape but kept together with the splashes of colours which you find in the details - all of them providing better livelihoods for people that need it the most.

Paulin Machado, in-house designer at IKEA and freelance designer Maria Vinka, travelled through Bangladesh, and India, “having the wind at their back” to be inspired and to develop a collection that appreciates the beauty of handicrafts and prizes modern life.

"We want the MÄVINN collection to take people back to the local markets we've visited so they may experience the varied textures and designs we've fallen in love with. We think we can produce a more genuine and more sustainable home design experience by fusing traditional and modern elements", says Paulin.

There are three product categories in the MÄVINN collection: products made from leftover denim, products made from natural fibres, and handwoven and hand-embroidered textiles. The commitment to traditional craftsmanship ensures each piece is one-of-a-kind.

“It's like browsing an old market and picking out unique pieces one by one. Each item has its own story to tell, and can proudly declare they are handmade. That's why we added decorative elements, testimonials, or other ornaments to make each product stand out and be visually appealing”, says Paulin.

Within the denim category are specially designed pieces such as the denim bag and the denim kitchen apron, both made from leftover denim. The bag is perfect for carrying all your essentials, whether heading to the grocery store or bringing your laptop to work.

The natural fibre items are crafted to blend the distinction between seasons and indoor and outdoor living. The rustic banana fibre lampshade is just one example. Additionally, the collection features baskets in two sizes that can be used for decoration and storage.

"I'm naturally curious, and I think Paulin is too", Maria explains. "We're always eager to learn new things and enjoy travelling and meeting the artisans who create the products. It's not just about making something and sending it off, we want to witness the people who are sewing, embroidering, or crocheting. We genuinely appreciate meeting and interacting with others”.

As a result, the MÄVINN collection is produced in India, Bangladesh, Thailand, and Vietnam. As these areas are rich in natural fibre and handicrafts, it’s one of the ways to create long-term livelihoods for people in the rural areas of Bangladesh and India and persons with disabilities in Vietnam.

“During our travels in India and Bangladesh, Maria and I met social entrepreneurs who were making this collection. We were particularly impressed by the lampshade made from natural banana fibre, which is a one-year crop. Rather than letting the trunks go to waste, they are dried and cut into strips that are braided or woven. Skilled workers then use a jig to shape and sew the braids into a simple yet elegantly handmade lampshade that emits a warm and inviting light.”

Through MÄVINN, Paulin and Maria strive to infuse authenticity into personal spaces by incorporating tactile objects that narrate a story. These objects evoke a sense of nostalgia and prompt us to recall our past adventures. A unique patchwork is formed by incorporating these treasured items with old furnishings or family photos. These materials symbolise significant life moments and hold a special place in our hearts. With MÄVINN, you can "have the wind at your back" in creating a personal space that reflects your memories and experiences.

The MÄVINN collection will be available in IKEA stores starting June 2023.

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